Rockfest 2013

Posted 04 Mar 2013 in Bob's blog archive

As I write this blog, I can’t help but feel incredibly fortunate to be celebrating my 10th anniversary as Program Director of 98.9 The Rock. When I arrived in March of 2003, the station was gearing up for Rockfest at Sandstone Amphitheater. What a day and what a show! We were very proud to have 19,000 people sell out Rockfest 2003.

About a week after Rockfest 2003, Johnny Dare came into my office and told me how cool it was when Rockfest was held at The Liberty Memorial. I told him I would go out and take a look at the area around Liberty Memorial and give it some thought. That Saturday, I drove downtown and walked the grounds of the memorial. It didn’t take too much of a look to realize this was an amazing venue for a concert! The grounds are beautiful, the location is perfect, everyone has freedom of movement, and if you have to pay rent to somebody, who better than The Liberty Memorial, knowing the rent money would be put back into keeping the memorial pristine.

Hard to believe that was 10 years ago! Rockfest 2013 will be the 10th Rockfest since our return to The Liberty Memorial. Much has happened in that decade. We started off on the north side, just across the street from Union Station. Sales the second year back in 2005 were so strong we moved to the southeast lawn. After hitting a sell-out of 40,000 on that lawn, the time came to move again, putting the main stage on the Penn Valley Park side of the street. With that move, capacity went to 55,000. Much to our shock and extreme pleasure, Kansas City then began to regularly sell-out the show at 55,000!

As we look at the 10th anniversary back at Liberty Memorial, it’s really impossible to thank you enough for the support. Rockfest is the biggest one day music festival in America for one reason, you made it that way! We’ve made every effort to keep the show affordable, fun, and packed with the best new and established bands. Saturday, May 11th is the 10th anniversary of Rockfest back at The Liberty Memorial. Be proud of what you’ve created right here in Kansas City. I know we are proud to serve you.

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Posted by Bob Edwards - Program Director